SUBJECT:  The viral potential of Facebook

BODY:

Operating in a similar vein to sites such as
YouTube, MySpace, and Twitter, Facebook provides
advertisers and promoters the ability to see their
information go viral. This means one user
becomes a fan and in doing so tells their entire
network of friends about a product, service or
website. These friends, in turn, tell their
friends, essentially providing a tremendous boost
with word of mouth advertising.

Courtesy of Facebook pages and the simple like
button displayed on all ads, the viral potential
on this site is amazing. If you are lucky enough
to have your ads or information go viral, you can
gain a number of instant benefits that money just
cannot buy. Since this form of advertising is
word-of-mouth, friends of friends tend to see it
as genuine and trustworthy.

Facebook is actually designed to lend itself to
viral marketing campaigns. When one user clicks on
the like button for an ad or joins a page, that
users friends can see the action on their own
news feeds. This, in turn, can pique that users
friends curiosity and entice them to check out
the link personally. If those people choose to
join a fan page or decide to like an ad, all
their friends can see that action and the process
repeats itself on a scale that is potentially
much, much larger.

If your ads or information manage to go viral on
Facebook, your potential for incoming traffic and
sales can go through the roof. This is especially
so if you have taken the time to complement
advertising efforts with a fan page that boasts
direct links to your business website.

All the benefits of good old fashion word-of-mouth
advertising are alive and well on the Internet and
can be found on Facebook if you play your cards
right.

Facebooks social networking features make it
stand out as a tremendous asset to businesses.
This can be the case whether they advertise or
not, but coupling the two is often the best
strategy to get your marketing to go viral!

Talk Soon,
[YOUR NAME]